When running an institution, it is ideal to ask the question, "Why should someone do business with us?" In this episode, Jesse Cole chats with Dr. Nido Qubein, an International Speaker Hall of Famer and someone who serves on the board of Fortune 500 companies. As the President of High Point University, Dr. Qubein has helped resurrect the school with his vision and ability to create wow moments for students and teachers. By emphasizing the importance of visually appealing environment and compelling craft messages, Dr. Qubein was able to sell his ideas and solve problems. He imparts his strategies on creating your business wow factor and discusses some useful concepts such as productive failure and success.

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