Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things … A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry, who have become our 2016 Young Australians of the year, no less. One day they had a crazy idea to throw a washing machine and a dryer in the back of a van and go and help out the homeless by doing their washing. Orange Sky Laundry was born.

Not only did they not realise that this crazy idea was a world first but it was what happened between hitting the go button on the washing machine and the load being finished and dried is what makes the real difference … conversations. I spent a night out on the road with Orange Sky Laundry and I had some really powerful conversations which I will bring to you in the coming weeks.

 

Here’s Orange Sky’s Why...

Now I am seriously motivated to help these guys and you can help too. Here are 3 ways:

1. You can volunteer
2. You can donate (as little as $6)
3. You can introduce them to someone you know, someone who can do the above 2 things or (and maybe even better) you can introduce them to a HUGE sponsor.

I really loved bringing this episode to you and I hope you get as much out of it as I have.

 

EPISODE TIMELINE

 

01:24 Welcome & overview
02:20 A quick update on a recent episode about race car sponsorship
03:00 Today’s guest introduction - Nick Marchesi & Lucas Patchet of Orange Sky Laundry
04:11 Interview with Nick Marchesi & Lucas Patchet - Part 1
19:05 Insights into WebCentral
20:20 Insights into DesignCrowd
21:05 Interview with Nick Marchesi & Lucas Patchet - Part 2
33:10 My top 3 attention grabbers from my chat with Nick Marchesi & Lucas Patchet
35:50 Feedback from an annoyed listener
38:12 Wrap-up and insights in to next week’s guests

 

 

EPISODE SPONSORS

 

WebCentral listener offer – Beautiful and effective websites. Yes, you can have it all!

 

DesignCrowd.com - Save up to $100 on your first design
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!

 

 

RESOURCES & LINKS MENTIONED

 

Orange Sky Laundry's official website

Episode 318 where I explore the pro's and con's of race car sponsorship

Episode 300 with Daniel Flynn from Thankyou

Buy Timbo’s new marketing book The Boomerang Effect

 

 

MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

 

1. Know your Key Messages. Go back and have a listen (in particular to Nic) who is pro at reeling off the key messages he wants to get across about Orange Sky.
   
   An example is when I ask him “why does Orange Sky exist?” he replies - 1. Restore respect. 2. Improve health standards. 3. Reduce the strain on resources. And I’ve noticed he responds with exactly the same answer in every interview he does.
   
   So I encourage you to have 3-5 key messages that you share whenever you get the chance.
2. Have a name for your customers. Orange Sky call them their Homeless Friends. I call you my Motivated Business Owners. Doing so brings emotion and connection to your marketing.
3. Orange Sky needs our support. As I mentioned earlier, I helped out at an Orange Sky Laundry the night after this interview.
   I got to meet some homeless friends and had some beautiful conversations.  I’ll share my experience in an upcoming episode. Now I’m more determined than ever to help Orange Sky grow and I hope you are too. How?
   1. Volunteer (Button on OrangeSkyLaundry.com.au)
   2. Donate to Orange Sky Laundry
   3. Introduce them to someone you know who can help

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

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