Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands"

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Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that's been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, "Sorry, TikTok isn't available right now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can't use TikTok for now." It was almost comical how quickly the app came back, and I felt terrible for the creators and businesses who depend on TikTok for their livelihoods, as many assumed it was gone for good or at least for a longer stretch.

Ever since then, there's been more unfavorable news about Meta, such as removing third-party fact-checkers, reducing moderation, and reintroducing algorithmic recommendations for political content. Critics of Meta's recent changes worry this will encourage unchecked hate speech, misinformation, and increased harassment of marginalized communities while also causing advertisers to pull away.

Jewelry artist Judy Geib recently announced in an Instagram post, "I'm stopping IG. It's been a wonderful platform, and I'll miss it, but I can't continue to support tech billionaires who are enabling the fall of civilization as we know it."

All of this points to a chaotic time in the social media world. As a business, how do you navigate these shifts? Should you jump ship? In this episode, I'll give you three concrete steps to help you prepare for whatever lies ahead—so you won't have to panic if the social media landscape changes even more dramatically.

Also, stay tuned for "The Gold Mine," where I'll be talking about how to tackle less-fun, easy-to-avoid tasks - and why facing them head-on now can make or break your business down the road.

Transcript: https://joyjoya.com/blogs/podcast/tiktok-bans-meta-chaos-and-the-future-of-social-media-for-jewelry-brands

00:00 Start 3:40 Primary Episode Content 13:17 The Gold Mine