What can the UK learn from the Nordic approach to manufacturing—and how can technology play a central role in revitalising the sector? This week on Tech Talks Daily, I sat down with Simon Ranyard, Managing Director for Northwest Europe at Orange Business, to explore the strategic differences between two regions facing similar challenges but moving in very different directions.

Simon brings a unique cross-regional view, overseeing Orange Business operations across the UK, Ireland, and the Nordics. While labour shortages and productivity declines are shared concerns, Simon explains why Nordic manufacturers have responded with long-term investments in digitisation and automation, creating not just gains in efficiency but also a rise in high-skill employment. In contrast, many UK firms are still defaulting to short-term headcount increases, missing the bigger opportunity.

We discuss the data behind the divergence, including why Sweden has three times the robot density of the UK, and what that means for output and workforce transformation. Simon highlights how automation isn't about job replacement, but role elevation—moving people away from repetitive tasks and into positions that require critical thinking and collaboration with advanced tools.

He also shares practical insight into how technologies like 5G, AR, and IoT are reshaping production environments, lowering operational costs, and helping companies stay competitive globally. With government-backed reskilling initiatives and AI now moving from theory to application, Simon makes the case for UK manufacturers to adopt a more strategic, future-facing mindset.

If you work in manufacturing, policy, or are simply curious about how different regions are using tech to solve shared problems, this episode offers real-world perspective and tactical advice. What kind of investment decisions will define the next decade of UK industry—and can a mindset shift help close the productivity gap?