In any industry, fans are both your best customers and your worst critics. Listening to your fandom and giving that human connection can be the breakthrough to success for your business. Marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner, David Meerman Scott, joins this episode to talk about fandom. He relates fandom to your customers and how developing and building them up equates to your organization’s success. Learn the things you need to focus on when it comes to your service, product, and communication as David gives a refresher on the importance of human connection as a foundation for building a loyal and trustworthy following.