Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down.

In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT analysis can give you instant clarity on what’s working, what’s not, and where you should focus your efforts ✨ Real-life examples of jewelry brands that transformed their marketing by working smarter, not harder

Plus, in The Gold Mine, I’m sharing a behind-the-scenes look at my own content strategy process, including how I reevaluate my approach each year to keep things fresh and avoid burnout.

If you’ve ever felt lost in your marketing or unsure where to start, this episode will give you the roadmap you need to move forward with confidence.

🔗 Join JoyDeck’s FREE 30-Day ‘Perfect Your Jewelry Brand’ Challenge: https://myjoydeck.com

Let’s get strategic! 🚀