I sit down with Chris Hewish, Chief Strategy and Communications Officer at Xsolla, and Lee Jacobson, Senior Vice President of Business Development for Web3 at the same company. Together, they share how Xsolla is helping game developers adapt to the rapidly shifting digital economy by bridging blockchain innovation with proven business models in the gaming world.

Xsolla is no stranger to transformation. With over two decades of experience and more than 2,500 games monetized through its platform, the company is once again stepping into a leadership role—this time at the intersection of Web3 and gaming commerce.

One of the headline announcements we discuss is the launch of Xsolla ZK, a new blockchain-powered solution built on ZKsync technology. It's designed to scale Web3 experiences in a way that's secure, accessible, and meaningful for developers and players alike.

We explore the "digital backpack" concept that sits at the core of this initiative. This isn't just a marketing buzzword—it's a player-owned inventory system that gives gamers real control over their in-game assets. Whether it's transferring gear between games or monetizing collectibles in ways previously restricted by walled gardens, this feature signals a shift toward deeper engagement and lasting value.

Chris and Lee also offer a behind-the-scenes look at how direct-to-consumer models like Xsolla's Web Shop are unlocking new revenue channels for developers. With a fee structure significantly lower than traditional app stores and tools for customized experiences, these platforms are helping studios build stronger relationships with their communities while boosting margins.

Security, transparency, and compliance remain central to the conversation, especially as blockchain adoption grows. We also touch on identity protection through zero-knowledge proofs and what interoperability might look like in a future where players and creators collaborate across an increasingly open ecosystem. From creator monetization to the evolution of in-game economies, this episode is a must-listen for anyone watching the convergence of Web3, blockchain, and gaming.