Amazon is, without doubt, one of the most popular online selling platforms and company in the world. Today, Jesse Cole talks with John Rossman, a former Amazon executive and the bestselling author of The Amazon Way and Think Like Amazon, about his definition of customer experience. John shows how they were able to captivate the true heart of their business – the customers – as well as how they measure customer experience. Get some expert branding and customer relations tips from John as he explains further about innovation in the marketing world and how to value customers in every angle of your business.

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