With over 100 million packages recycled since its launch in 2019, Bower has proven that incentivizing people with real-world rewards can significantly increase recycling rates without building new infrastructure.

From barcode scanning to AI-powered image recognition, the Bower app empowers users to recycle all types of packaging and earn rewards simply by dropping items into ordinary recycling bins. It's simple, scalable, and working across more than 170 countries.

Berfin Mert, co-founder and COO of Bower, explains how their latest innovations now detect items without barcodes, such as coffee cups, cigarette butts, and batteries. She shares how AI-driven guidance has led to a 32% improvement in sorting rates, and why location-based data is key to building smarter, more responsive recycling systems.

We also discuss the realities of building a circular economy, the growing role of brands like Nestlé and Varta, and why a purely sustainable pitch isn't always enough to bring companies on board.

Berfin's perspective on bridging environmental goals with business realities makes this conversation stand out. She talks openly about expanding their value proposition to include marketing insights and loyalty tools, making the platform attractive to both eco-conscious users and revenue-driven brands.

Toward the end of our chat, Berfin opens up about her own journey, crediting her brother and co-founder as the person who inspired her to take the leap into entrepreneurship. It's a grounded, honest look at innovation, impact, and the people who help bring both to life.

This episode offers a fresh, practical perspective if you've ever wondered how small tech-driven actions can influence global sustainability. Could your packaging be worth something more? Let's find out together.