When building a successful startup, the difference between thriving and failing often lies in understanding the journey itself. Today, I had the pleasure of speaking with Gregory Shepard, the entrepreneur behind "The Startup Lifecycle" and the founder of the Startup Science platform. Gregory's research-driven insights offer a clear and practical roadmap that challenges the myths that have surrounded startup culture for decades.

In our conversation, Gregory shared how his five-year research project revealed why so many startups fail and what can be done to reverse that trend. With data showing that 47.1 percent of startups fail within the first 18 months, Gregory highlights the critical importance of getting the earliest decisions right.

Overvaluation, misunderstanding capital needs, premature scaling, and neglecting to consider an exit strategy from the start are some common missteps he passionately helps founders avoid.

Gregory also discussed the seven stages of the startup lifecycle he created, paying particular attention to the often overlooked stages of standardization and optimization.

Rather than rushing from product development to rapid growth, he emphasizes the need to stabilize and streamline operations first to ensure that scaling brings real profitability, not just top-line growth. This mindset shift alone could dramatically alter the success rate of new businesses.

Beyond the book, Gregory has built the Startup Science platform, a comprehensive ecosystem designed to give founders access to mentors, investors, grants, classes, and curated resources all in one place. It is not just about reading a book or attending a workshop. It is about systematically embedding success principles into every aspect of the entrepreneurial journey.

We also talked about the current startup climate and why economic downturns often lead to a surge in entrepreneurial activity. Gregory's advice is simple yet powerful: bunker down, stay focused, and view this period as an opportunity rather than a barrier. Investors still back good companies even when the broader environment feels uncertain.

Throughout our conversation, Gregory's passion for supporting marginalized entrepreneurs and his commitment to the social and environmental impact of startups shone through. His belief that entrepreneurship is a true driver of global progress resonated deeply with me. Every aspiring founder can learn from their structured approach to resilience and success.

For those curious about the real factors behind startup success, I highly recommend checking out "The Startup Lifecycle" and exploring the resources available at GregoryShepard.com and StartupScience.io.

If you are serious about your entrepreneurial dreams, this is one conversation you cannot afford to miss.