Holography has long lived in the shadow of science fiction, but what happens when it's finally real and ready for the consumer market?

In this episode recorded at Tech Talks Daily, I sit down with Darran Milne, co-founder and CEO of VividQ to unpack what sets true holography apart from the gimmicks. With a background in quantum physics and years of technical leadership, Darran cuts through the noise around immersive display technologies and explains how VividQ is building real holographic experiences — not tricks of the eye, but accurate 3D projections that replicate how we naturally see the world.

Darran walks us through the technology powering their recent demo with Call of Duty, showing that VividQ's tech isn't just theoretical. It runs on today's hardware and can convert existing 3D content into holograms without access to the original source code. That changes the game for entertainment, but it's only the beginning.

We explore where else this could lead: head-up displays in cars that genuinely blend digital directions into the driver's view, medical devices that eliminate the need for separate testing rooms, and even the idea of holography replacing traditional screens entirely. Darran doesn't just speculate on the future — he outlines a practical, layered rollout strategy, identifying the industries where the technology can scale first.

This isn't about chasing hype. It's about thoughtful engineering and commercial execution. If your business touches gaming, automotive, spatial computing, or XR, this conversation shows why holography may be closer than you think — and how VividQ plans to put it in front of you. Could your next screen be light itself?