It's a three-prong approach. First, offer any local business that is open to advertise for free in both print and online. Then, have your sales force perform a “needs analysis” to learn marketing needs. And third, offer them a tailored solution where you match their investment, dollar-for-dollar. The result for the Adams Publishing Group's Florida market is more than 160 new local advertisers, resulting in millions of dollars in new revenue.

Learn more about this effective stimulus program and gain access to the marketing materials used as E&P publisher Mike Blinder goes one-on-one with Mike Beatty, president of APG Media of Florida.