There's been a lot of talk around the "new normal" lately. But what exactly IS the new normal and how will it affect your business moving forward? In the second episode of Skaled Consulting's Back-To-Market Strategy Series, Chris Walker talks with Jake Dunlap (CEO, Skaled Consulting) and Joe Mullings (CEO, The Mullings Group) about building and scaling your back-to-market strategy as it applies to Marketing, Sales, and Talent.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

There's been a lot of talk around the "new normal" lately. But what exactly IS the new normal and how will it affect your business moving forward? In the second episode of Skaled Consulting's Back-To-Market Strategy Series, Chris Walker talks with Jake Dunlap (CEO, Skaled Consulting) and Joe Mullings (CEO, The Mullings Group) about building and scaling your back-to-market strategy as it applies to Marketing, Sales, and Talent. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

33 - Back-To-Market Strategy Series | Skaled Consulting

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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33 - Back-To-Market Strategy Series | Skaled Consulting

33 - Back-To-Market Strategy Series | Skaled Consulting

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