December 03, 2024

33: Rise of THC Drinks and What It Means for Beer Distributors with Ian Dominguez

46 minutes

Join Bud and Mikey on this episode of Tapped In Sales as they dive headfirst into the world of THC beverages with expert guest Ian Dominguez, founder of Delta Emerald Ventures. Ian brings his day-to-day expertise in the cannabis and THC drinks space to the conversation, unpacking the massive growth potential and strategic opportunities this emerging category offers beer distributors.

Key Takeaways:

The Cannabis Industry's Explosive Growth: Ian explains why the cannabis industry could surpass alcohol, potentially reaching $270 billion in the U.S., with THC beverages poised to capture a significant share of this market.

The Shift to Low-Proof THC Drinks: Discover how low-dose THC beverages are unlocking new occasions and attracting new consumer bases, particularly among women and light cannabis users.

Lessons from History: Ian draws parallels between the post-Prohibition rise of 3.2 beer and the current trajectory of THC beverages, forecasting mass-market adoption driven by beer distributors.

Beer Distributors at the Helm: Ian highlights why beer distributors are uniquely positioned to dominate the THC drinks space due to their expertise in regulated products and strong relationships with retail channels.

Navigating Regulation and Risk: From state-specific lobbying efforts to federal clarity, Ian discusses the evolving regulatory landscape and how distributors can mitigate risks while seizing opportunities.

The Role of Flavor and Quality: Learn why creating exceptional flavors and ensuring quality assurance are crucial for standing out in the competitive THC beverage market.

About our guest:Ian Dominguez – Founder of Delta Emerald Ventures, an investment fund specializing in cannabis and THC beverage opportunities. Ian shares invaluable insights into this rapidly evolving space and offers practical advice for distributors looking to enter the market.

Resources Mentioned:

Delta Emerald Ventures: Explore THC beverage research and insights.

Kana DataCon Conference: Learn more about the February 6-7 invite-only conference featuring industry leaders.

Connect with Ian:Email: [email protected]: Ian Dominguez

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About Tapped In Sales:

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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