A conversation with Juliette Simonin, co-founder and COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe's largest direct-to-consumer organic fruit and vegetable platform.
How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.
Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.
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Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag.
Support our work:
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More about this episode on https://investinginregenerativeagriculture.com/juliette-simonin.
Find our video course on https://investinginregenerativeagriculture.com/course.
----------------------------------------------------
The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
Thoughts? Ideas? Questions? Send us a message!
https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/
https://groundswellag.com/2025-speakers/
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com
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View all episodes
By Koen van Seijen
4.8
8787 ratings
A conversation with Juliette Simonin, co-founder and COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe's largest direct-to-consumer organic fruit and vegetable platform.
How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.
Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.
---------------------------------------------------
Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag.
Support our work:
----------------------------------------------------
More about this episode on https://investinginregenerativeagriculture.com/juliette-simonin.
Find our video course on https://investinginregenerativeagriculture.com/course.
----------------------------------------------------
The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
Thoughts? Ideas? Questions? Send us a message!
https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/
https://groundswellag.com/2025-speakers/
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com
Join our newsletter on www.eepurl.com/cxU33P!
Support the show
Thanks for listening and sharing!
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