World Class Real Estate

#331 Stop Valuations, Start Advising with PAMs and SPIN Techniques


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In the first recorded episode of 2026, Mark Worrall and Ian Macbeth return with a powerful message for estate agents: it’s time to stop doing valuations and start giving real advice.

Looking ahead to a busy Q1 and a potential buyer’s market in Q2, they share insights on how agents can stand out by focusing on quality stock, client consultation, and value-led conversations. Discover how to shift from transactional valuations to Property Advice Meetings (PAMs), and how techniques like SPIN selling can transform your client interactions and conversion rates.

Also in this episode:

  • 2026 market predictions and what agents need to prepare for now

  • The mindset shift from listing volume to listing value

  • Why January is crucial for planning, goal setting, and pipeline cultivation

  • Building trust fast: the first 5 minutes of a valuation

  • Leveraging crowd mentality and referrals for long-term success

  • The power of habits, reflection, and resilience to fuel your best year yet

If you're ready to elevate your service, deepen your client relationships, and win more business in 2026, this episode is for you.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

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World Class Real EstateBy Mark Worrall and Ian Macbeth


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