Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry

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You've probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business?

In this episode, I'm sharing why it's time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it's meant to be. From deliverability issues to wasted money, I'll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience.

In this episode, you'll learn:

✨ Why an unengaged subscriber is more than just "dead weight" ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from "biggest" list to "most loyal" list unlocks real results

Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you've ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you.

If you're ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence.

Transcript: https://joyjoya.com/blogs/podcast/why-cleaning-your-email-list-will-actually-help-you-sell-more-jewelry