Episode #332 – Why You Don't Have to Listen to Every Marketing Tip

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You're at a party, just casually mentioning your jewelry business, and someone jumps in with, "You should totally be doing TikTok." Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you're missing out.

Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you're not careful, it can chip away at your focus, your confidence, and your ability to trust yourself.

In this episode, I'm walking you through how to filter the noise and protect your strategy—so you're not constantly pulled in a dozen directions by people who don't actually know your business.

You'll learn:

✨ Why unsolicited advice can feel so triggering (and how to spot when it's actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn't ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling

Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant.

Transcript: https://joyjoya.com/blogs/podcast/unsolicited-marketing-advice-here-s-how-to-stick-to-your-goals