Attention is the real currency of all advertising. It's how many seconds they can keep your eyes glued on whatever billboard or TV ad is in front of you at that moment. And then there's the science of why exactly it caught your attention, in the first place.

Advertisers represent this fascinating intersection of business and psychology, so today we want to find out what we can glean from this unique industry.

Today we're joined by Sam Horn, CEO and founder of the Intrigue Agency, where she helps brands craft their communication. She's also an author focusing on how we can navigate conflict in our everyday lives, including Tongue Fu and Sam's latest, Talking on Eggshells.