In a candid conversation with Zendesk CTO Adrian McDermott, it's become clear that enterprise AI has reached a pivotal moment. We're witnessing the end of AI theater and the emergence of practical platforms delivering real business value.   "We're moving from chapter one to chapter two of the application of generative AI," McDermott explains. "It's not just party tricks anymore - it's platforms. And we're really building things that have value and meaning." The Rise of Platform Thinking The shift from isolated AI features to comprehensive platforms marks a significant evolution in enterprise technology. Companies are no longer satisfied with flashy demonstrations - they demand measurable outcomes and clear ROI. This transformation is evident in Zendesk's new resolution platform, which integrates multiple AI capabilities into a cohesive system. The New Economics of AI Implementation Zendesk has pioneered outcome-based pricing for AI agents in the customer experience industry - a significant departure from traditional seat-based pricing models. This approach aligns vendor success directly with customer outcomes.   "You should really be able to run a model that would prove and predict the ROI upfront," McDermott notes, highlighting the increasing sophistication of AI implementation. Customers now expect vendors to demonstrate clear business value before deployment. Voice: The Critical Escalation Channel Despite predictions of voice's decline, it remains crucial in an AI-first world. McDermott explains: "In a world of automation, the escalation channel is voice, and you need it to be tightly integrated."   The future of voice in customer service is being reimagined through:

• Seamless integration with AI systems
• Warm handoffs between digital and voice channels
• Enhanced context preservation across interactions
• Real-time analytics and support

The Resolution Platform Framework Zendesk's resolution platform represents a comprehensive approach to customer service, incorporating:

• Customer-facing AI agents
• Agent copilot systems
• Automated content generation
• Continuous analysis and quality assurance
• Unified governance and measurement

Looking Ahead: The iPhone Moment? McDermott poses a crucial question: "Are we building Windows Mobile on top of generative AI, or is there innovation and disruption to come?" This reflection suggests we're still in early stages, with significant disruption ahead. Key Takeaways

1. Enterprise AI has matured beyond demonstrations to delivering measurable outcomes
2. Platform approaches are replacing point solutions
3. Voice remains critical in an AI-first service strategy
4. Economic alignment between vendors and customers is essential
5. Continuous innovation and adaptation are necessary

The shift from AI theater to practical platforms marks a new era in enterprise technology. Organizations must now focus on building comprehensive, outcome-driven AI strategies rather than chasing individual features or capabilities.