This week, Payman chats with JW Oliver — serial entrepreneur, author, philanthropist, and the man behind Support DDS, the largest dental insourcing company in the US. 

JW's story begins well below the poverty line in Texas and winds through dental equipment, bankruptcy, and a fateful meeting at a Christian marriage conference that led him to Zimbabwe — and ultimately to building a 1,700-strong operation across Africa and Costa Rica.

It's a conversation about purpose, resilience, and why answering the phone might be the most underrated skill in dentistry. Along the way, JW opens up about faith, failure, fatherhood, and why giving away 51% of your profits doesn't feel nearly as crazy once the cheques start to mean something.

In This Episode

00:00:40 - Welcome and introductions

00:02:00 - Growing up poor; early entrepreneurial instinct

00:04:50 - From dental equipment to Zimbabwe; the chance meeting that started Zim Works

00:09:00 - Purpose over profit; donating 51% and building a philanthropy operation

00:12:20 - Insourcing vs outsourcing; what Support DDS actually does

00:19:30 - A typical UK dental practice use case; why unanswered calls kill marketing spend

00:25:00 - The real challenge; onboarding, training timelines, and setting expectations

00:28:10 - Faith; how it evolved, when it was tested, and the summer of 1994

00:40:25 - Blackbox thinking; not reacting fast enough to a changing market

00:43:20 - Resilience as both superpower and blind spot; when to hold, when to fold

00:51:15 - Writing books; creative process, ghostwriting, and books as authority tools

01:00:10 - Immigration, assimilation, and understanding the other side

01:08:50 - Fantasy dinner party

01:11:00 - Darkest day; bankruptcy, Disney, and a wife who said "I trust you"

01:13:55 - Treating everyone the same; from the excellence team to the C-suite

About JW Oliver

JW Oliver is a serial entrepreneur, author, and philanthropist based between Texas and Zimbabwe. He is the founder of Zim Works and Support DDS — the largest dental insourcing company in the United States — which employs over 1,700 people across Zimbabwe, Zambia, and Costa Rica, and donates 51% of its profits to charitable causes. A former dental equipment entrepreneur turned global business builder, JW is driven as much by faith and purpose as by commercial ambition.