What happens when AI moves from experimental tool to everyday shopping assistant? In this episode of Tech Talks Daily, I'm joined by Liva Ralaivola, Head of the Criteo AI Lab, to unpack how artificial intelligence is reshaping the way we discover, compare, and purchase products online.

Speaking to me from the south of France, Liva shares insights from Criteo's latest consumer research, revealing that 91 percent of shoppers expect AI-personalised recommendations within the next two years. We explore why that shift is happening so quickly, what it means for retailers, and the challenges of balancing innovation with transparency. From price comparisons to budget planning and dynamic creative generation, shoppers are already using AI tools in ways that few could have predicted even a year ago.

We also discuss the complexity of integrating AI into retail environments, where business constraints, stock levels, and customer expectations vary dramatically. Liva highlights how Criteo is tailoring deep learning models to improve relevance, optimise campaigns, and support ethical outcomes. He also explains why AI is not yet plug-and-play, and why collaboration between AI specialists and business teams is key to unlocking real value.

Looking ahead, Liva shares his thoughts on how data may evolve into a kind of personal currency, with users controlling what they share and how much personalisation they receive. From AI wallets to loyalty programs driven by interaction history, the landscape is changing fast—and businesses need to be ready.

So what's your take? Are consumers ready to control their own data in exchange for more relevant experiences? And how should retailers rethink personalisation in an age of growing privacy expectations? Let me know your thoughts and join the conversation.