In this episode, David Mintz joins Mark Worrall and Ian Macbeth for a powerful conversation about what truly defines world-class real estate in an increasingly automated world.

As AI tools, digital onboarding platforms and corporate consolidation continue to reshape the industry, one question remains:

What can never be automated?

David shares his philosophy that world-class estate agency isn’t about flashy innovation — it’s about doing the ordinary things extraordinarily well, consistently, ethically, and with total responsibility.

From spending meaningful time on viewings, to truly understanding a client’s motivations for moving, this episode explores why emotional intelligence, personal branding and human connection are becoming even more valuable as technology advances.

We discuss:

• How technology (including AI and digital onboarding) should free up time — not replace relationships

• Why rushing viewings damages trust

• The hidden risks of corporate acquisitions losing the personal touch

• The growing importance of personal branding in estate agency

• How to balance efficiency with empathy

• Why agents who build emotional connections win long-term

This is a must-listen for estate agents, property professionals and business owners who want to stay relevant, trusted and truly world-class in the modern market.

Because in the end — property is personal.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/