With ChatGPT now released in a usable format, the world's been abuzz with the potentials – and pitfalls – of artificial intelligence.

Our guest today says that the word – artificial intelligence – is misleading. Artificial anything, artificial turf, sweeteners, they all try to get as close to the real thing as possible.

Chris Duffey, strategic development manager for Adobe, says that isn't the goal. This tech revolution isn't so much about replacing us, as amplifying the magical powers we already have.

Through art school and the fast world of advertising, Chris has spent his professional life weaving that magic. So what does AI really mean for us?