In episode 337, Bradley shares an excerpt from his upcoming book, Yes Fear Works, But There's a Better Way and examines Nike's early strategy in becoming a leader in basketball shoe sales, focusing on the role of Sonny Vaccaro. Vaccaro's tactics, such as paying coaches to wear Nike shoes, helped the brand gain prominence in the market. Bradley emphasizes the significance of strategy and its alignment with tactics to achieve objectives and points out the consequences of a lack of strategy in the Nike-Vaccaro partnership, leading to backlash. 

This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

Read Bradley's Blog on how Sonny Vaccaro changed Basketball Forever:  https://www.bradleyhartmannandco.com/blog/gc93tztiagw56t0538l3t7hyalwmoe

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