In this episode, I’m breaking down the truth about play café and indoor playground franchising — and why this model has failed to deliver lasting success for most owners, outside of what you may see on social media.

I’ve worked with countless franchisees who believed joining an established concept would simplify their startup journey, only to discover overwhelming fees, lack of flexibility, and corporate systems that didn’t fit their local markets. 

In this episode, I share real examples of owners who struggled under these agreements and explain the key red flags to watch for if you’re researching a franchise opportunity (and we get VERY specific!).

You’ll learn:

• Why big national brands like The Little Gym or Goldfish Swim School can make franchising work — and why smaller ones rarely can.

• The financial math behind royalties, marketing fees, and hidden costs.

• Common build-out and permitting pitfalls new franchisees face.

• The importance of local flexibility in pricing, programs, and menu offerings.

• How to read the Franchise Disclosure Document (FDD) and spot deal-breaking clauses.

• Smarter alternatives to franchising for aspiring owners who still want systems and support.

If you’ve been tempted by the promise of “done-for-you” business ownership, this episode will help you make a truly informed decision before signing anything.

Blog for this episode

Old Pros and Cons of Franchising Article Mentioned

What's Working Guide for 2025-2026

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

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