In this episode of The Profitable Play Podcast, I sit down with Amy Bowman, founder of the soon-to-launch live music–themed play space, The Jamboree Club in Pennsylvania.

Amy is right in the middle of business planning and finalizing her location, so we dive deep into the most important steps every indoor playground or play café owner should take before opening their doors.

Here’s what we cover in this episode:

• Pitching your business plan to investors and what they’ll expect
• Securing sponsorships from local businesses
• Defining your role as an owner when you’re also a busy parent
• What to handle before signing your lease versus after
• Creating the perfect pre-launch marketing runway and generating pre-opening sales and bookings
• The biggest mistakes new owners make during this phase—mistakes I’ve made too

If you’re anywhere in the business planning stage, this episode is packed with insights to help you avoid common missteps and set yourself up for success.

Follow Amy’s business on IG: instagram.com/thejamboreeclub/

Website: https://www.thejamboreeclub.com/

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

As indoor playground owners, we didn’t open our spaces to spend nights chasing late payments or answering 10pm DMs. We opened to build community and have time with our families.

That balance is possible—with automation.

In this episode, I’m sharing 10 sales automations you can set up THIS week to recover lost bookings, increase revenue, and free up your time, including:

• Abandoned cart emails & texts
• Evergreen social media ads
• Exit pop-ups & nurture sequences
• Chatbots for off-hours
• Party follow-ups, win-back campaigns & renewal reminders
• Upsells & review requests
• MUCH more!

These automations plug the leaks in your funnel so you stop losing sales—and stop choosing between being present at work or at home.

📚 BLOG For This Episode

🔗 Episodes Mentioned

• Episode 1: How To Incentivize People To Opt-In
• Episode 2: Generate 89% MORE Revenue With An Automated Welcome Sequence
• Episode 44: Upselling—How To Increase Average Transaction Value
• Episode 195: Abandoned Cart Sequences

Active Campaign Free Trial

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

In this episode of The Profitable Play Podcast, I sit down with Kate Mitchell, the inspiring owner of Funtown Play Café, to hear the real story behind how she turned her vision into a thriving family destination.

Kate shares the highs, the lows, and everything in between—from the spark of inspiration that started her journey, to the challenges of the build-out process, to how she developed such a strong and recognizable brand that immediately resonates with families.

We also dive into:

• How Kate’s branding and marketing have fueled her growth
• Which marketing channels have been most effective for her
• How she chose the right play equipment, layout, and amenities for her community
• The systems, tools, and training that keep her team consistent and her business running smoothly
• Which revenue streams have been strongest so far—and which ones didn’t quite hit the mark
• The most surprising challenges of day-to-day operations
• What’s been most rewarding about owning a play café
• How Kate balances entrepreneurship with motherhood

If you’ve ever wondered what it really takes to bring a play café to life—or you’re looking for practical tips and encouragement to keep moving forward—this conversation is full of golden nuggets you won’t want to miss.

👉 Listen in and get inspired by Kate’s journey to creating Funtown Play Café!

Funtown Play Cafe Website

Funtown Play Cafe IG

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

In this episode of The Profitable Play Podcast, I share a recorded coaching call with Jan from Kinderland Play Cafe in Hendersonville, TN that covers the exact questions so many indoor playground and play café owners face when setting up their systems and preparing their business for growth—or even a future sale.

My guest’s long-term plan is to eventually sell their business, so every decision they make now is with that end goal in mind. During our conversation, we dig into:

• How to realistically set up and enforce cleaning procedures with staff so you don’t need to rely as much on outside cleaners
• When and how to delegate customer communication—whether that’s email or social media messages—without losing control
• Whether to implement different pay grades for staff, and how that impacts team harmony
• Handling tricky operational details and bottlenecks that present themselves as you go through your first weeks and months of operation
• How to navigate software costs and adjustments as your customer base grows
• And finally, how to streamline the entire party booking process—from the initial reservation all the way through confirmations, reminders, and follow-ups

If you’re in the trenches of creating processes, figuring out how much to delegate, or looking to build a business that’s scalable and eventually sellable, this episode is packed with actionable advice.

Kinderland Website: https://www.kinderland-hendersonville.com/

Kinderland IG: https://www.instagram.com/kinderland.hendersonville

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

In this episode of The Profitable Play Podcast, I share a recorded coaching call with Rosie Lynch, founder of Wild Child Museum & Managerie, a non-profit indoor play space operating inside her local community center.

We discuss the strategic advantages of starting in a low-overhead location — including building a loyal customer base, growing a healthy financial foundation, and securing community and business sponsors — before moving into a larger, more costly space.

Topics covered include:

• Creating consistent revenue to support hiring paid staff over volunteer reliance
• Increasing social media presence and local visibility
• Evaluating future expansion opportunities
• Leveraging non-profit status to secure sponsors, grants, and community support

This episode offers practical insights for play space owners interested in sustainable growth, community partnerships, and non-profit operations.

Play Cafe Academy & Play Makers Society

Connect with Wild Child Museum & Managerie:

🌐 Website: wildchildmuseum.org

📸 Instagram: @wildchildmuseum

📘 Facebook: Wild Child Museum & Managerie

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

2 TICKETS LEFT FOR PLAY MAKER SOCIETY LIVE: https://www.michelecaruana.com/playmakerslive2025

Is your indoor playground or play café business ready for more freedom, flexibility, and revenue?

In this episode, I share how a simple keypad entry system can completely transform your business operations. Whether you're hoping to reduce your reliance on staff, offer after-hours access, or turn your space into a community hub, this upgrade might be the highest ROI decision you make this year.

💡 What You'll Learn in This Episode:

• Why keypad entry is a smart move for both safety and scalability
• How to offer unstaffed open play sessions and private rentals
• Ways to rent your space to instructors, therapists, and community groups
• How to give your cleaners, vendors, and staff secure access without keys
• How keypad access can support premium membership tiers and sensory-friendly hours
• Real examples of how this tool creates passive revenue while you sleep

This episode is packed with actionable tips for play café owners ready to work smarter—not harder.

🎧 Tune in and learn how to turn your front door into a revenue-generating asset.

🔗 Links & Resources Mentioned:

Wellness Living

Passport Technologies

Play Date Indoor Playground

Episode 263: My Interview with Heather

Play Cafe Academy

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected]

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

If you’re listening in real time, you know that summer is just around the corner—and if your foot traffic or bookings are starting to dip, you’re not alone. This season can catch even the most prepared indoor playground owners off guard. But here’s the good news: even if you didn’t get a summer plan in place months ago, it’s not too late to make a real impact on your revenue.

In this episode, I’m sharing creative, actionable, and low-lift ways to boost income quickly—even if you’re starting from scratch. These are strategies I used myself when we were struggling through slow summer seasons, and they helped us not only stay afloat but thrive.

I’ll walk you through how to:

• Rent out your unused play equipment for outdoor and at-home parties
• Offer balloon décor for off-site events, not just birthdays
• Host preschool and kindergarten readiness camps without needing certifications
• Fill a big market gap by offering baby-friendly classes and series
• Launch short-term summer memberships, especially for teachers
• Add a mini retail section with seasonal essentials and sensory-friendly options
• Run themed drop-off nights with a summer twist
• Take your café mobile by popping up at local markets and events
• Host profitable micro events that don’t require big crowds
• Open up private rentals for families looking for low-stimulation or exclusive play options

Remember, these don’t all need to be complicated or time-consuming. Many of these ideas can be launched in a day or two using the resources you already have—and just one or two can make a big difference in your bottom line this summer.

If you want help launching any of these ideas fast, be sure to check the show notes for links to free resources and templates inside Play Cafe Academy. And if you’re in Play Maker Society, bring your questions to our next group call and I’ll walk you through them step-by-step.

Don’t let the slower season catch you off guard. Let’s get creative, stay scrappy, and make this your most profitable summer yet.

Episodes & Resources Mentioned:

WellnessLiving

Mobile Event Business Toolkit ($37)

Episode 204: Summer Memberships

Episode 99: Calculating ROI Of Renting That Booth

Episode 325: Parent-Only Event Ideas

Episode 249: Reuse Party Supplies And Make Extra Money Selling Busy Bags

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

Play Makers Live 2025 Registration and Information (6 Tickets Left!)

In this episode of the Profitable Play Podcast, I’m diving into Part 2 of our AI mini-series, and this time it’s all about how to get better results from ChatGPT. I’m sharing the exact tips and strategies I use as an indoor playground owner to write better prompts, train ChatGPT to match my voice, and streamline my content creation and operations. I’ll also walk you through how I use other AI tools to automate tasks like scheduling, creating videos, and designing graphics. If you’ve ever felt like AI was giving you “meh” results, this episode will change the game for you.

👉 If you missed Part 1, be sure to go back and listen to last week’s episode first HERE!

ETSY Template Shop

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

If you’ve ever joked about being the “lazy” play cafe owner—this episode is for you. (And if you’re offended by that term… take a deep breath and trust me on this one.) I know you're not actually lazy—you’re just juggling everything: your business, your family, your sanity… and trying to keep it all together. So in this episode, I’m sharing 8 of my favorite next-level AI hacks that help me save time, reduce stress, and focus on what actually matters.

This isn’t your basic AI 101. These are practical, time-saving tools I use daily as a business owner—whether you’ve already started experimenting with AI or have no clue where to begin, you’ll walk away with real strategies you can use today.

BLOG for this episode (if you prefer to read to follow along!)

💡 In This Episode, I Share:

• Why calling myself “lazy” is actually a business strategy
• How I use ChatGPT to train my team and improve customer experience
• Time-saving tricks to repurpose content without rewriting everything
• How I analyze feedback and emails with AI to improve my offers
• My favorite automations for boosting profitability and productivity
• And so much more!

📌 Resources I Mention:

👉 Want more step-by-step AI help? My Free AI Training for Indoor Playground Owners

👉 Play Cafe Academy & Play Makers Society

🎧 Stay tuned for Part 2, where I’ll be sharing even more creative ways to use AI to grow your indoor playground—without adding more to your to-do list.

Thank you to Aluvii for sponsoring this episode!

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

In this episode of the Profitable Play Podcast, we’re diving into what success can look like for indoor playground owners who are introverted, non-confrontational, or just prefer to lead from behind the scenes. I’m sharing practical strategies for managing staff, setting boundaries with customers, and marketing your business—even if you don’t love being on camera or in the spotlight. You'll learn how to build a thriving business that aligns with your personality, avoids burnout, and still attracts loyal customers. Whether you're just starting out or reevaluating your role in your business, this episode will help you find a sustainable, authentic way to lead.

Blog For This Episode

Michele’s Instagram

Episode 50: Setting Boundaries In Your Business

Episode 185: User Generated Content For Your Business

Free Training: Using AI In Your Indoor Playground Business

Get a FREE Aluvii Demo With Our PCA Discount

OTHER RESOURCES:

Play Cafe Academy & Play Makers Society

Getting Started With Your Play Cafe [YouTube Video Playlist]

What's Working In The Indoor Play Industry 2025 Guide

Fund Your Indoor Play Business [Free Training]

Indoor Play Courses & 1:1 Consulting Waitlist

Michele’s Instagram

Michele’s Website

Play Cafe Academy YouTube Channel

ETSY Template Shop

Prepare Your Indoor Playground For a Recession

Play Cafe Academy & Play Makers Society

Questions and Support: [email protected] 

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy

Active Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG