Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the traditional model. 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the traditional model. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the traditional model.&nbsp;
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach

34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach

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