Listen up, and welcome back to Tapped In Sales! This week, Bud and Mikey are diving into the quirks and challenges of route disparities in beer distribution. Ever wonder why some routes crush it while others struggle? Let’s break it down together. We’re breaking down how knowing your routes can unlock big wins and boost your sales game. Whether you're hustling in the city or cruising through the countryside, we’ve got tips to help you crush it.

📊 Tailored route goals create fairness and boost sales performance. 

👩‍💼 Understanding geography, socioeconomics, and account types is critical for success. 

🛒 Shopper behavior should drive product placement and sales strategies. 

📢 Collaborating with sales reps fosters accountability and better results. 

🍺 Avoid oversaturated markets and focus on untapped opportunities for growth.

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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