Fruits and vegetables have been bred over the past half century for the primary objective of transportability and shelf life. The tradeoff: taste and nutrient density. As marketplaces mature and consumers are afforded increasing food options in the produce section, might a play toward taste, nutrition, and reduced food waste be a winner? Nathan Pumplin, CEO of Norfolk Healthy Produce thinks so. He explains his company's proprietary purple tomato (you read that right, it's purple!) and its myriad benefits — reduced food waste, novelty appeal, flavor, and above all, nutrient density. Another fun discussion with Damian Mason about food, production, and the business side of Agriculture.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com