In this episode, we sit down with Troy Malcolm to break down the difference between being good… and being exceptional.

Troy shares why relationships sit at the heart of everything — and how building just 100 “raving fans” (a concept inspired by John McGrath) can completely transform your business. From same-day feedback after viewings to high-level marketing using video and drone content, this is a masterclass in the small details that create big results.

We also dive into Troy’s journey — from aspiring rugby league player to leading multiple offices — and the lessons he’s taken from mentors like Tom Panos along the way. There’s a real focus on discipline, daily habits, and what it takes to sustain excellence over time.

Inside the episode:

* The real difference between average and elite agents

* How to create clients who become lifelong advocates

* Why consistency beats intensity in building a reputation

* The power of role play, feedback, and getting comfortable being uncomfortable

* How to lead modern teams by understanding individual goals — not just numbers

We also explore the Australian “pod” model, team structures, and what UK agents can learn from a more relationship-led, client-first approach.

If you want to build a business rooted in trust, loyalty, and long-term growth — this is one to listen to.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

Purchase our book at: https://worldclassrealestate.agentresponse.store/