In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth sit down with self-employed estate agent Alex Pelosi-Buchanan, founder of Beacons, to explore what it really takes to build a premium personal brand in today’s changing property market.

Alex shares his journey from launching his business in 2023 to building a high-performing estate agency brand powered by consistent marketing, lifestyle-led property videos, and a relentless focus on client experience.

The conversation dives deep into:

• Why consistency is the secret weapon of top-performing agents
• The reality of burnout in self-employed agency
• Building systems, hiring VAs, and protecting your time
• Why premium marketing helps justify premium fees
• The rise of personal branding in estate agency
• How video content is reshaping the future of property marketing
• The importance of “controlling the controllables” in a volatile market
• Why the best agents will thrive over the next five years

Alex also opens up about impostor syndrome, scaling sustainably, increasing fees to 2%, and why estate agents must adapt to changing consumer expectations if they want to stay relevant.

If you’re an estate agent looking to future-proof your business, improve your marketing, and build a brand clients genuinely remember, this episode is packed with practical insight and honest reflections from the front line of modern agency.

🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

Purchase our book at: https://worldclassrealestate.agentresponse.store/