This week on the Black Rifle Coffee Podcast, Logan Stark sits down with Sean Lake, co-founder of BUBS Naturals, former pro snowboarder, and Glen “BUB” Doherty’s friend. From riding powder in Utah to carrying the legacy of a fallen Navy SEAL, Sean’s journey is anything but ordinary.

They dive into the origin of BUBS, the power of purpose-driven business, and what it means to create something in honor of a hero. With stories of wild bus rides, relentless hustle, and lessons from the SEAL teams, this is a conversation about grit, growth, and giving back.