A Note from Michael:

The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we're taking this break, we're excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they're helpful and encouraging as you continue your farming journey.

How can technology help farmers save labor, increase efficiency, and monitor their farms in real time?

In this Farm in Focus episode, Michael is joined by Nathan Rosenberg, CEO and co-founder of FarmBlox, to explore the biggest trends shaping farm technology today. From robotics to sensors to drones, Nathan breaks down which innovations truly move the needle — and which ones are more hype than help.

Nathan explains why labor-saving tools are the top priority for most farms today, how sensors can automate tasks like monitoring maple syrup sap runs, and why theft prevention is becoming a critical need in orchards and high-value crop production. He also shares practical advice for farmers interested in adopting new technology without getting overwhelmed or oversold.

Whether you're curious about automation or just want smarter ways to solve farm pain points, this conversation will help you understand what's worth paying attention to — and what to ignore.

In this episode, you'll hear about:

Farm Tech Trends: • Why labor is the biggest cost driving innovation [1:53] • Where robotics and remote sensing are making the biggest impact [04:10]

Real-World Applications: • How sensors can automate maple syrup production and orchard monitoring [04:32] • Why theft prevention is becoming a major tech need in agriculture [07:20]

Drones & Data: • What drones can (and can't) do for farmers [09:55] • Using real-time monitoring to catch issues early [10:50]

Practical Advice for Farmers: • Why "start small" is the smartest approach to adopting new tech • How to identify the pain points worth solving before investing

About the Guest:

Nathan Rosenberg is the CEO and Co-Founder of FarmBlox, a platform that gives farmers tools to build their own automation systems — connecting sensors, equipment, and real-time data to a simple app. With a background in robotics engineering and over a decade of experience building large-scale IoT networks, Nathan brings a deep understanding of how automation, AI, and practical engineering intersect on real farms.

Links:

🔗 Visit Farmblox: Farmblox 💼 LinkedIn: Farmblox 📷 Instagram: @farmbloxag

This episode is brought to you by Farm on Central:

For homesteads, flower farms, or berry operations, elderberries and willows are two excellent long-term crops to consider. Willows provide fast growth and beautiful stems, while elderberries deliver reliable, in-demand harvests year after year.

Farm on Central's cuttings are naturally grown, hardy, and easy to root in most climates—making them a great perennial investment for seasons to come.

Cuttings ship soon and quantities are limited. Order at shop.farmoncentral.com.