Chris Gentry is the owner and creator of My Service Area, a simple but powerful tool that qualifies your leads automatically based on your profitable service areas. Chris is also the owner of Happy Cans, a trash can cleaning company in Charleston, South Carolina.

00:00 Introduction and Background

03:37 The Importance of Route Density

06:38 Entrepreneurial Journey and Software Background

09:36 Understanding MSA and Its Applications

14:38 Challenges in the Bin Cleaning Industry

17:16 Referral Functionality and Future Plans

20:32 Using MSA for Business Growth

23:26 Overcoming Objections to MSA

26:26 Pricing and Workflow of MSA

29:23 The Power of Saying No

35:34 Navigating Workflow Challenges

42:04 The Importance of Control in Entrepreneurship

48:51 Future Aspirations and Business Growth

54:18 Philosophical Reflections on Mission and LegacyLinks—

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