Steven Preisman is a Creative Director at Humanaut Brand Invention Agency, and this episode is about how to come up with a shit load of ideas fast. Steven is known in the ad world for delivering the Liquid Death Tony Hawk blood board stunt, where the pro skater dripped his blood onto a deck and sold it at auction. We also talked about Steven’s criteria for what makes ideas spread, word association games, and why he rarely looks to advertising for inspiration. If you dig this episode and want more like it, check out these gems: #327  Charlie Hart, #317 - Scott Norton, #299 - Dersu Rhodes. And scope Steven’s work here. He’s very impressive… for a Canadian.

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