Design Details

356: Becoming a Product Manager ft. Cemre Güngör


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This week, we caught up with Cemre Güngör to talk about transitioning from design to product management, the tension between the roles of PD and PM, why products fail, and so much more. In The Sidebar, we discuss the most over- and under-rated skills for PMs.

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The Sidebar:

The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at https://patreon.com/designdetails.

In this week's Sidebar, we ask Cemre some bonus questions at the end of the interview:

  • What is the most under-rated skill for product managers?
  • What is the most over-rated skill for product managers?
  • Do you find that your success thus far is mostly the result of luck or hard work?
Interview:

This week we caught up with Cemre Güngör, a product designer turned product manager, currently working on AR and Camera at Instagram.

  • Last week we answered a listener question: Should I be a Product Manager?
  • Cemre co-founded Branch, which was acquired by Facebook in 2014.
  • Designers at FB that were mentioned:
    • Mike Matas
    • Joey Flynn
    • Mac Tyler
    • Brandon Walkin
  • Cracking the PM Interview
  • Adam Mosseri is the Head of Instagram.
  • Henri Liriani is a designer-turned PM working on Messenger.
  • Facebook Lite is amazingly successful in emerging markets.
  • Facebook Paper lives on with a handful of screen recordings that Brian took in 2016.
  • GK3 is a designer at Instagram, and has previously appeared on Design Details:
    • 15: Her Left Me ft. Jeremy Goldberg and George Kedenburg
    • 23: Brains are Stupid ft. Christophe Tauziet, Jeremy Goldberg, and George Kedenburg
  • Mills Baker has also appeared on Design Details, 206: Aspirational Open Mindedness ft. Mills Baker
    • Designer Duds
  • Shreyas Doshi is a fantastic product thinker with great tweets.
Cool Things:
  • Brian shared Hamilton (again), now streaming on Disney+. If you've been sitting on the sidelines, sit no more - this is a masterpiece.
  • Marshall shared the Mac Candle No. 2 by Twelve South, in case you need an Apple-inspired candle.
  • Cemre shared Waking Up, a guide to understanding the mind – in app form – by Sam Harris.
    • Related reading: Waking Up, the book, Making Sense, and Lying.
Design Details on the Web:
  • 📻 We are @designdetailsfm
    • 🎙 Brian is @brian_lovin
    • 🎙 Marshall is @marshallbock
    • 📬 Don't have Twitter? Email us at [email protected]
  • 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️
  • ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :)
  • ⭐️ Enjoying the show? Leave us a review on iTunes

Byeee!

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Design DetailsBy Brian Lovin, Marshall Bock

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