Jeff Brown, award-nominated podcaster, consultant and speaker; Jordan Harbinger, Wall Street Lawyer turned talk show host, social dynamics expert, and entrepreneur; and Brandon Turner, active real estate investor and co-host of the Bigger Pockets Podcast share with your host, Travis Chappell, how to run a successful podcast.

 

Episode Highlights: 

- Jeff Brown

- Why Jeff believes in developing relationships for their own sake

- The value of being a proponent of other people’s work and being intentional, consistent and altruistic in your promotion of it

- Jordan Harbinger

- Did another show called The Art of Charm for 11 years.

- Most of the team came with him when he moved to the Jordan Harbinger show.

- If he’d stayed with the old brand he would have been lazily plodding along.

- Watched around 300 Larry King interviews to see what he did and did not like

- 900-1500 edits in the show to cut out any flubs, tangents, unnecessary promotions, jokes that don’t land, etc.

- A minute of a listener’s time is worth a lot to a listener.

- Used to be an attorney, he considers himself an advocate for the listener.

- It’s not about the guest, it’s about what the guest can teach the listener.?

- Spends an average of 6-10 hours researching a guest, sometimes 12.

- Brandon Turner

- Bigger Pockets chad a bigger launch than most because of the community they had already built.

- 90% of podcasters don’t make it past episode 7.

- They teach education for free and sell it on software.

- You need to follow the LAPS model – Leads, Analyze, Pursue, Success.

- When you’re a peer or someone who appears as an equal, it helps you stand out.

3 Key Points:

1. Become a proponent of other people's work.

2. Do your research.

3. Approach guests as a peer, not as a fan.

Tweetable Quotes:

- "Be intentional about promoting other people's stuff." – Jeff Brown

- "A minute of a listener’s time is worth a lot to that listener." – Jordan Harbinger

- “Starting a podcast is fantastic for talking to people who are where you want to be.” – Brandon Turner

Resources Mentioned: 

- Jeff Brown: Website

- Jordan Harbinger: Website

- Brandon Turner: Website

- Get podcast coaching from Travis at www.travischappell.com/apply. 

- Learn how to network at events at www.travischappell.com/yes

- Visit Travis’ website at Buildyournetwork.co 

- Join the Build Your Network Facebook group BYN.media/fb

- Join the Build Your Network University Facebook group here byn.university

- Leave a rating and review for the Build Your Network Podcast on iTunes

- Watch Travis’ free masterclass on how to build the network of your dreams at threenetworkingsecrets.com

- Download the Himalaya App in the App Store or Google Play For information regarding your data privacy, visit acast.com/privacy