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36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution
Generative artificial intelligence (AI) remains one of the
hottest topics of 2023 and is changing the way businesses think about content
creation. Who better, Alex Sevigny argues, than the communicator to lead this
charge?
Long before it was trending, Sevigny, an associate professor
at McMaster University, has been interested in the power of AI and how
communicators can harness its power. In this episode of PodCatalyst, he sits
down with IABC Executive Director Peter Finn to discuss how AI can help PR scale,
the power of quantifying a digital life, training opportunities and gaps left
by AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, “Generative Artificial
Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in
Toronto. Tune in today for a preview of this can’t-miss discussion.
Alex Sevigny
is an associate professor of communication studies and communications
management at McMaster University, where he co-founded the communication
studies program and served as director of the Master of Communications
Management Program. He is editor-in-chief of the Journal of Professional
Communication and is active as a volunteer in the Canadian Public Relations
Society, where he has served as president of the Hamilton Chapter, and is
currently serving as National Chief Accreditation Examiner.
Sevigny is
an active academic and market researcher in the area of communications. He runs
the McMaster Communications Metrics Research Lab at McMaster. He is also an
occasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
View all episodes
By PodCatalyst
4.6
55 ratings
Generative artificial intelligence (AI) remains one of the
hottest topics of 2023 and is changing the way businesses think about content
creation. Who better, Alex Sevigny argues, than the communicator to lead this
charge?
Long before it was trending, Sevigny, an associate professor
at McMaster University, has been interested in the power of AI and how
communicators can harness its power. In this episode of PodCatalyst, he sits
down with IABC Executive Director Peter Finn to discuss how AI can help PR scale,
the power of quantifying a digital life, training opportunities and gaps left
by AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, “Generative Artificial
Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in
Toronto. Tune in today for a preview of this can’t-miss discussion.
Alex Sevigny
is an associate professor of communication studies and communications
management at McMaster University, where he co-founded the communication
studies program and served as director of the Master of Communications
Management Program. He is editor-in-chief of the Journal of Professional
Communication and is active as a volunteer in the Canadian Public Relations
Society, where he has served as president of the Hamilton Chapter, and is
currently serving as National Chief Accreditation Examiner.
Sevigny is
an active academic and market researcher in the area of communications. He runs
the McMaster Communications Metrics Research Lab at McMaster. He is also an
occasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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