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As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market because you think you can do it... better? Or will you forge your way into a deeper niche that may leave you to early to be noticed?

We invited Derrick Reimer, who just finished building SavvyCal, an easier way to create schedule appointments, and co-founded Drip with Rob.

When you're staring down the landscape and you see giant competitors like MailChimp or Calendly, what does that decision making process look like, and how do you carve out your own share of that market from those giants.

The MicroConf Remote Replay is available at http://MicroConfRemote.com. Check out the recordings from the first ever digital only MicroConf event, MicroConf Remote.

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