🎙️ In this episode of Tapped In Sales, Bud and Mike sit down with the legendary Harry Schuhmacher from Beer Business Daily to talk all things beer—from wild distributor stories to big trends for 2025.

🦴Hip Replacements Are a Game-ChangerHarry’s fresh hip, his trusty cane (with bells for flair), and why recovery is best with a puppy and a sense of humor.

🍺 Boston Beer’s Next MoveJim Koch is always pulling rabbits out of hats. Will 2025 bring a new breakout brand from Boston Beer Co.?

🍺 Michelob Ultra’s Big PlayUltra is becoming the face of sports sponsorships. Move over Bud Light—this is the beer for today’s “health-conscious” crowd.

🎲 DraftKings vs. Draft BeerAre younger generations choosing gambling apps over beer? The shocking data on where their dollars are going.

🎄 Holiday Cheers & 2025 PredictionsFrom Bush Light Apple’s comeback to Harry’s optimism for beer’s future, this episode wraps up the year with a festive bow.

Chapters

00:00 Harry's Hip Replacement Journey

09:15 Trends in the Beer Industry

18:18 Consumer Preferences and Market Dynamics

24:01 Optimism for the Future of Beer

31:12 The Importance of Customer Relationships

37:52 The Narrative of the Beer Industry

Subscribe, share, and don’t miss the redemption arc of beer—this one’s a holiday gift wrapped in laughs and insights. Cheers! 🍻

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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