We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it relates to what exactly sales enablement is, what metrics matter from an enablement perspective, how sales has changed in 2020, and where sales enablement falls in the org chart.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it relates to what exactly sales enablement is, what metrics matter from an enablement perspective, how sales has changed in 2020, and where sales enablement falls in the org chart. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

36 - What is Sales Enablement? | Roderick Jefferson

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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36 - What is Sales Enablement? | Roderick Jefferson

36 - What is Sales Enablement? | Roderick Jefferson

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