The Business of Agriculture is all about producing food, fuel, and fiber. We're damn good at it. What we're not so good at is promoting our products. In a marketplace that's oversupplied on just about every Agricultural commodity, differentiation, promotion, branding, and marketing are more important than ever. Maureen Ballatori, CEO of Agency 29 — an Agriculture focused advertising firm — agrees and sometimes disagrees with Damian Mason's 5 reasons Agricultural promotion flops.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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