What makes a good story? Characters, plot, setting, sure – you can boil it down to those elements – but what makes a good story? Is it the moment where you're up all night burning the midnight oil, because you're dying to find out how it ends? Is a good story one you believe in?

Our guest today believes in the power of stories. Donald Miller is the CEO of StoryBrand, a creative firm that specializes in clarifying a company's message. In other words, taking a good story and figuring out how to make it great – how to make it one customers can genuinely believe in.

Now Donald's out with a new book, Coach Builder, all about how newly-minted coaches can write their professional story and succeed in the industry.

Link to Coach Builder promo: www.coachbuilder.com/disrupt