See why without George A. Hofheimer in 2000, Mike Neill is confident in saying there would be no ServiStar in 2022.

Would credit unions be willing to invest money in having the ability to be able to develop a culture that would engage employees, create outstanding service both to external members and internal teammates, and be able to dominate on culture? George A. Hofheimer at CUES led the way in selling the idea, promoting the idea which gave us traction throughout the United States and Canada. 

We are sure you have heard of all that George A Hofheimer has accomplished but what you may not know is that he 100% CRASHED out podcast without Taylor's knowledge- this may be a new game for us in 2022. Crash the Cast!! :) We had him discuss Strategy from a fundamental and simplified perspective. How Strategy ties into Innovation. And how hiring can affect your organization's ability to be Strategic and grab insights from the outside world and link them into your business model.

About George: 

A strategic advisor to consumer finance organizations. 

George Hofheimer has 20+ years of experience advising the consumer finance industry.

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George was the head of research and development at Filene Research Institute, the credit union industry's think tank, for 15 years. Previously he was the chief learning officer at CUES, the credit union industry’s leading executive education association for 8 years.

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He has conducted nearly 400 advisory and speaking engagements with consumer finance organizations across the globe and authored dozens of research reports.

George began his career in international business development, including as a member of the first group of Peace Corps Volunteers in the former Soviet Republic of Uzbekistan.

George obtained his MBA from the University of Wisconsin-Madison. 

Advised a multi-billion dollar credit union's board and senior staff on the creation of a socially responsible organizational strategy. 

Facilitated the new strategic direction for a start-up credit union.  

Coached a credit union's chief strategy officer  on strategy development and execution

Advised a multi-billion dollar credit union's board of directors on governance renewal practices 

Conducted research and built a roadmap on the future of consumer lending for a multi-billion dollar credit union. 

If you stayed tuned in till the end check out his charity work - you can donate here at 

https://ripmedicaldebt.org/