How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Every business owner should have an Elevator Pitch – a brief but effective answer to the question, What do you do? Or, Tell me about your business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)