Sign up to save your podcasts
Or
Share 376: Marketing Strategies: Strength in Structure with Austin LaRoche
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
376: Marketing Strategies: Strength in Structure with Austin LaRoche
Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!
Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.”
Show Highlights:
- What Austin enjoys most about his work with business owners
- The four elements of your business foundation: vision, communications, data, and buyer personas
- How Austin simplifies the structure of B2B (business-to-business) marketing, which easily applies to B2C (business-to-consumer) marketing
- How lead generation fluctuates within different industries
- How to get clear about “delighting your customers”
- Why we should stop our random acts of marketing
- How to use authentic ways to connect through marketing by providing value
- Successful tactics that share your authentic messaging:
- Make the customer the hero in your story.
- Be intentional about asking for testimonials and reviews.
- Four buckets into which every marketing effort should fit (in one or more): to attract prospects, to convert prospects into an opportunity, to close the opportunity into a customer, or to delight the customer
- Austin’s takeaway advice about habits, quarterly systems, and processes
Resources:
Connect with Meg
Check out the STaR Coach Show Mentor Programs!
Visit the STaR Coach Show YouTube Channel!
Explore past episodes and other resources at www.STaRcoachshow.com.
Explore the STaR Coach Community and see what’s available there for you!
Connect with Austin LaRoche
Website
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Enroll More Clients: Clarity Sprint
Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?
That’s not a you problem. It’s a messaging problem—and it’s costing you clients.
Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.
No fluff, just clarity, you can use immediately.
Grab your free spot at:
https://starcoachshow.com/5day
Enroll More Clients: Clarity Sprint
View all episodes
By Meg Rentschler
5
132132 ratings
Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!
Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.”
Show Highlights:
- What Austin enjoys most about his work with business owners
- The four elements of your business foundation: vision, communications, data, and buyer personas
- How Austin simplifies the structure of B2B (business-to-business) marketing, which easily applies to B2C (business-to-consumer) marketing
- How lead generation fluctuates within different industries
- How to get clear about “delighting your customers”
- Why we should stop our random acts of marketing
- How to use authentic ways to connect through marketing by providing value
- Successful tactics that share your authentic messaging:
- Make the customer the hero in your story.
- Be intentional about asking for testimonials and reviews.
- Four buckets into which every marketing effort should fit (in one or more): to attract prospects, to convert prospects into an opportunity, to close the opportunity into a customer, or to delight the customer
- Austin’s takeaway advice about habits, quarterly systems, and processes
Resources:
Connect with Meg
Check out the STaR Coach Show Mentor Programs!
Visit the STaR Coach Show YouTube Channel!
Explore past episodes and other resources at www.STaRcoachshow.com.
Explore the STaR Coach Community and see what’s available there for you!
Connect with Austin LaRoche
Website
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Enroll More Clients: Clarity Sprint
Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?
That’s not a you problem. It’s a messaging problem—and it’s costing you clients.
Join me for my free, live five-day experience: Enroll More Clients: Clarity Sprint. From March 16–20 at 9 a.m. Central, I’ll help you get crystal clear on your ideal client, refine your message so it actually resonates, and create a confidence statement that makes booking a call the obvious next step.
No fluff, just clarity, you can use immediately.
Grab your free spot at:
https://starcoachshow.com/5day
Enroll More Clients: Clarity Sprint
More shows like STaR Coach Show
View all
Hidden Brain
43,687 Listeners
The Moth
27,011 Listeners
Coaching for Leaders
1,470 Listeners
HBR IdeaCast
154 Listeners
Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.
67 Listeners
The Daily
113,121 Listeners
Modern Wisdom
4,025 Listeners
On Purpose with Jay Shetty
27,584 Listeners
Huberman Lab
29,272 Listeners
ReThinking
645 Listeners
The Ringer-Verse
3,210 Listeners
We Can Do Hard Things
41,512 Listeners
The Coaching Studio with Lyssa deHart
24 Listeners
The Mel Robbins Podcast
20,222 Listeners
The Curiosity Shop with Brené Brown and Adam Grant
368 Listeners