STaR Coach Show

376: Marketing Strategies: Strength in Structure with Austin LaRoche


Listen Later

Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!

Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.” 

Show Highlights:

  • What Austin enjoys most about his work with business owners
  • The four elements of your business foundation: vision, communications, data, and buyer personas
  • How Austin simplifies the structure of B2B (business-to-business) marketing, which easily applies to B2C (business-to-consumer) marketing
  • How lead generation fluctuates within different industries
  • How to get clear about “delighting your customers”
  • Why we should stop our random acts of marketing
  • How to use authentic ways to connect through marketing by providing value
  • Successful tactics that share your authentic messaging:
  • Make the customer the hero in your story.
  • Be intentional about asking for testimonials and reviews.
  • Four buckets into which every marketing effort should fit (in one or more): to attract prospects, to convert prospects into an opportunity, to close the opportunity into a customer, or to delight the customer
  • Austin’s takeaway advice about habits, quarterly systems, and processes

Resources:

Connect with Meg

Check out the STaR Coach Show Mentor Programs!

Visit the STaR Coach Show YouTube Channel!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Explore the STaR Coach Community and see what’s available there for you!

Connect with Austin LaRoche

Website

LinkedIn

...more
View all episodesView all episodes
Download on the App Store

STaR Coach ShowBy Meg Rentschler

  • 5
  • 5
  • 5
  • 5
  • 5

5

129 ratings


More shows like STaR Coach Show

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

This American Life by This American Life

This American Life

90,949 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,462 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,572 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,101 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,483 Listeners

Code Switch by NPR

Code Switch

14,548 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,224 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,190 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

799 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,143 Listeners

How to Be a Better Human by TED

How to Be a Better Human

1,371 Listeners

ReThinking by TED

ReThinking

612 Listeners

The Coaching Studio with Lyssa deHart by Lyssa deHart, LICSW, MCC

The Coaching Studio with Lyssa deHart

21 Listeners

Not Gonna Lie with Kylie Kelce by Wave Originals

Not Gonna Lie with Kylie Kelce

9,964 Listeners