American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the “Big 4” packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environmentalist’s lobbing, or the marketing of synthetic meat decrease beef consumption? What about direct-to-consumer beef production and niche beef companies — can they reach scale in a marketplace dominated by legacy producers? Jeff and Kara Smith with Colorado Craft Beef join Damian Mason in this lively discussion about the future of America’s favorite meat.

The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

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