When Kate Veronneau started cycling, she was at a low point. Having to stop playing basketball because of one-too-many injuries, she never anticipated that this rolling coping mechanism would change the trajectory of her life. Now working as Zwift's Director of Women's Strategy, she's embracing the pivot to the fullest.

In this week's episode, she talks about the power of alignment and following her passions, what it was like to build community during a global pandemic, and how she feels about the company stepping in as the title sponsor of Tour de France Femmes avec Zwift. Plus: What she's learned along the way, how she anticipates the sport to grow in the future, and how it feels to be a vocal leader (especially on the days she's not feeling so shiny).

SOCIAL

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