Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances.

You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, adaptation, and execution. 

Product-market fit is a spectrum. It’s a process of proving demand, refining the solution, and earning customer trust.

Highlights include: Betting on Your Skills (01:21), Accelerating Your Start-Up Idea (04:39), Customer Development Interviews (06:24), Validating Your Start-Up Idea (10:18), One of the Hardest Things to Figure Out as a Founder (14:10), And more…

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